What I have learned more than anything, is that the more credible your book becomes (via reviews and awards) the more likely it will spark the curiosity of your readers.
Reviews can be a little hit and miss. Firstly, you cannot force your readers to write a review after reading your book. Like most things, many people forget or will verbally acknowledge a good book, but your average reader will rarely sit down to write a one or two paragraph critique of your book. Most reviews come from professionals or even other authors, and trust me, sometimes it feels like you are pulling teeth to get a review written.
Another great way of getting visibility and credibility for your book, are book awards contests. Obviously, it counts on the quality of your book, but entering and winning an award can give your book a heightened accolade that will help get your book noticed.
The award contests below are just a few of the available opportunities for independent authors. Whilst there is an entry fee to submit your book nomination, these are certainly the contests that will create more hype around your book – if it is recognised as a winner!
Reader’s Favorite Awards – the deadline for the early bird entry is 1st April 2017!
Contestants for these awards range from new independent authors to New York Times best sellers. The awards have a range of prizes and an esteemed ceremony every year in Miami for its winners. They also have the attention from some publishing houses who have in effect picked up some of the winners to sign them to publishing contracts.
Another great opportunity for recognition in excellence in independent publishing. The early bird entry deadline is 1st May 2017 with the final deadline 1st December 2017. Note, that the price increases so it’s best to get in early! The New Apple team will also provide a certificate and an award trophy (at your cost) and your book will be promoted for twelve months via their social media channels.
With only nine categories, and exclusive to only independent book authors, this is another great award contest to ensure you get the recognition you are seeking for your book. A trophy is awarded to the category winner, and your book is publicised across various social media channels – so in essence you get some free marketing with the accolade.
Has been running for 21 years now and has a very strong reputation across the author and reader community. Entries are now closed (25 February) for 2017, but these awards are certainly one to put in your calendar reminders for entry in 2018.
For those authors who are a little more money conscious, or don’t have the funds to spare, there are some free awards contests available (many hosted by independent authors themselves) which are mostly reader nominated, but again anything that gets your book out there via different channels is certainly worth exploring!